#BEAUTY MATCH MBC4 TV#
While TV gave the brand a huge uplift on awareness and brand perception, the digital channels ensured that this translated to ROI for the client,” said Al Sahhaf. If you look at the numbers, the show has delivered across multiple platforms.
“A show like Beauty Match breaks the myth that TV only drives upper-funnel marketing objectives. This helped us achieve our goals of raising interest and awareness about our brand in an effective way,” said Al-Qurashi.Īhmed Al Sahhaf, CEO of MMS said that the commercial and brand integration teams at MMS have leveraged the unique brand integration opportunities that Beauty Match presents to clients, especially those who are in the field of fashion. “The seamless brand integration of had a great impact in grabbing consumer’s attention in an organic way, capturing their attention without distracting them from the entertainment and hence better resonating with them.
This generated great interest, which is evident in the high social media engagement and website traffic we’ve received as a result of this partnership.Īl-Qurashi added that the brand integration of Leb.com proved to be highly effective. “Working hand-in-hand with MMS allowed us to leverage the high viewership and audience engagement of Beauty Match in a unique way, as the show provided us with a valuable opportunity to showcase how our products can be styled and worn, to millions of viewers across the MENA region. TV drove awareness and visibility for the brand whereas the show’s social channels channeled traffic via swipe-ups and ‘Shop the Look’ features.Ĭommenting on this successful partnership, Abdul Majid Al-Qurashi, CEO of, said that the fashion focus of the show made it the ideal platform for to reach fashion-forward and trend-conscious audiences.
successfully generated brand awareness and interest, driving the numbers to their site via swipe-ups and recording a significant increase in sales, which was generated single-handedly via Beauty Match’s social media platforms. This high viewership and audience engagement resulted in great brand exposure and return on investment for, the luxury online fashion shopping website, which sponsored season two of Beauty Match. Return on investment for sponsoring brands The show also ranked as the 5 th most-watched show on MBC’s video on-demand platform, Shahid from December to February and had huge success on social media with over 90 million views recorded during the show’s first season. It was also the 2 nd most-watched show at MBC4 19:00 KSA on weekdays with 7.3 million individuals in KSA watching at least one episode of Beauty Match in season two. In fact, analytics shared by MMS revealed that Beauty Match uplifted the MBC4 7pm slot by 300%. Those chosen to have styled the best looks by the contestants and who have also accumulated the most points from the show’s judge, celebrity influencer Joelle Mardinian, will ultimately win the sought-out title.īeauty Match, which has recently concluded its second season with 60 episodes and the participation of 32 nano influencers from the MENA region, has proven to be a success-not only in terms of viewership but also in terms of a multi-platform return on investment for sponsoring brands. To win, the influencers must style contestants looking to elevate their fashion sense. The show sees social media fashion influencers from the MENA region compete with one another for the title of ‘Fashion Influencer of the Week.’ ‘Beauty Match’, which airs on MBC 4, is a first-of-its-kind fashion show that merges the digital world of fashionistas with the world of TV.
#BEAUTY MATCH MBC4 SERIES#
3.5 Direct-to-video and television filmsĭubbing and subtitling of all series is in Arabic.
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